Privacy Policy for GR Tours & Travels

Interpretation and Definitions

Interpretation

Words whose initial letters are capitalized have meanings defined below. These definitions apply whether the words appear in singular or plural form.

Definitions

• Company: Refers to GR Tours & Travels Madurai, located at W (E), Red Rose Nagar, Plot No. 47, Anna Medu, Tiruppalai, Madurai, Tamil Nadu 625014.
• Cookies: Small files placed on your computer, mobile device, or other device by a website to store information about your browsing activity and preferences.
• Country: Refers to Tamil Nadu, India.
• Device: Any device that can access our website, such as a computer, mobile phone, or tablet.
• Personal Data: Information relating to an identified or identifiable individual, including contact details and other information that can identify you.
• Service: Refers to our website and the services made available through it.
• Service Provider: A third-party company or individual that processes information on our behalf to support website operations, analytics, advertising, or customer communication.
• Usage Data: Information collected automatically when you use our website, such as pages visited, time spent on pages, browser type, and device information.
• Website: Refers to GR Tours & Travels Madurai, accessible at https://grtourstravels.com/.
• You: The individual accessing or using our website or contacting us about our services.

Information We Collect

We may collect information that you voluntarily provide when you contact us, request a travel quotation, or enquire about our services.

Personal Information

Depending on your interaction with us, we may collect:

• First and last name
• Phone number
• Email address
• Travel destination and itinerary preferences
• Preferred travel dates
• Number of travellers
• Tour package or vehicle rental requirements
• Information you include in your enquiries or communications

Please do not send payment card details or other sensitive financial information through general enquiry forms.

Usage Data

When you visit our website, certain information may be collected automatically, including:

• Internet Protocol (IP) address
• Browser type and version
• Device type and operating system
• Pages visited and links clicked
• Date and time of visits
• Time spent on website pages
• Referring website or traffic source
• General website interaction and diagnostic information

We use this information to maintain website functionality, understand visitor behaviour, improve our services, and measure marketing performance.

Cookies and Tracking Technologies

Our website may use cookies, tracking pixels, tags, and similar technologies to support website functionality, analyse traffic, measure advertising performance, and improve your browsing experience.

These technologies may include:

Essential Cookies

These cookies support basic website functionality, security, and the delivery of services you request.

Functional Cookies

These cookies may remember your preferences and settings to provide a more convenient browsing experience.

Analytics Cookies

Analytics cookies help us understand how visitors interact with our website, which pages receive traffic, and how visitors navigate between pages.

Advertising and Remarketing Cookies

Advertising cookies and similar technologies may be used to measure advertising effectiveness and help us display relevant advertisements to people who have previously visited our website, where permitted by applicable law and subject to any required consent.

Where required by law, non-essential cookies and tracking technologies will be activated only after you provide consent. You may withdraw or change your consent through our cookie preference tool, if available, or manage cookies through your browser settings.

Disabling certain cookies may affect some website features.

Google Analytics and Website Performance Tracking

We may use Google Analytics to understand how visitors use our website and to improve our website, services, and marketing activities.

Google Analytics may collect information such as:

• Pages viewed and website interactions
• Session duration and navigation behaviour
• Device, browser, and approximate geographic information
• Referral sources and campaign information
• Website events and performance data

We may use this information to identify popular tour package pages, understand how visitors discover our website, evaluate website performance, and improve the customer enquiry experience.

Google Analytics may use cookies or similar technologies to collect usage information. Information processed through Google Analytics is subject to Google's applicable terms and privacy policies.

Where required, analytics tracking will operate only after the visitor has provided the necessary consent.

Google Ads Remarketing and Advertising

We may use Google Ads conversion tracking, remarketing tags, and related advertising technologies to measure the performance of our advertising campaigns and reach people who have previously visited our website.

These technologies may help us:

• Measure enquiries and other relevant actions resulting from advertisements
• Understand the effectiveness of Google Ads campaigns
• Show advertisements to previous website visitors on Google properties and participating websites
• Create audience groups based on eligible website interactions
• Improve the relevance and performance of our advertising campaigns

For example, a visitor who views a tour package page may later see an advertisement related to our travel services.

Advertising technologies may use cookies, advertising identifiers, or other permitted signals to recognise eligible website interactions. We do not intend to use these technologies to identify visitors personally through advertising reports.

Where required by law, advertising and remarketing technologies will be used only after obtaining the necessary consent.

You can manage Google advertising personalisation through Google's advertising settings and review Google's privacy information for further details.

Social Media Advertising and Tracking

We may use advertising and tracking tools provided by social media platforms, such as Meta platforms (Facebook and Instagram), to measure campaign performance and promote our travel packages and vehicle rental services.

These technologies may include social media pixels, conversion tracking tools, and similar advertising technologies.

Depending on the tools implemented on our website, they may help us:

• Measure website visits and enquiries generated through social media advertisements
• Understand how visitors interact with our website after viewing an advertisement
• Create eligible remarketing audiences from previous website visitors
• Show relevant advertisements to people who have interacted with our website
• Evaluate the effectiveness of our promotional campaigns

Social media platforms may process information according to their own privacy policies and the settings associated with your accounts.

We will use these technologies in accordance with applicable laws and obtain consent where required. You can manage advertising preferences through the relevant social media platform's settings.

How We Use Your Personal Information

GR Tours & Travels Madurai may use your information for the following purposes:

• To provide our services: Respond to travel enquiries, prepare quotations, arrange tour packages, and coordinate vehicle rental requests.
• To communicate with you: Contact you regarding your enquiry, booking, itinerary, or requested service.
• To manage bookings: Confirm travel arrangements and communicate relevant booking information.
• To improve our website: Analyse website usage, identify technical issues, and improve navigation and content.
• To measure marketing performance: Understand which marketing channels and campaigns generate website visits and customer enquiries.
• To deliver advertising: Support eligible remarketing and advertising activities through Google Ads and social media platforms, subject to applicable consent requirements.
• To maintain security: Detect misuse, prevent fraud, and protect our website and business.
• To comply with legal obligations: Meet applicable legal, regulatory, accounting, and recordkeeping requirements.
• To manage customer requests: Respond to questions, complaints, feedback, and requests relating to personal information.

We will not use personal information for purposes incompatible with the purposes described in this policy without an appropriate legal basis.

How We Share Your Information

We may share information in the following circumstances:

Service Providers

We may share relevant information with service providers who help us operate our website, analyse website usage, manage communications, or measure advertising performance.

These providers may include website hosting companies, analytics providers, advertising platforms, and customer communication services.

Advertising and Analytics Providers

Where applicable, information may be processed by Google and social media advertising platforms to provide analytics, conversion measurement, and remarketing services.

These providers process information under their own applicable terms and privacy policies.

Travel and Service Partners

Where necessary to fulfil a booking, we may share relevant details with service partners involved in arranging the requested travel services.

We will share only information reasonably necessary for the relevant purpose.

Legal Requirements

We may disclose information where required by law, regulation, court order, or a valid request from an authorised public authority.

Business Transfers

If our business undergoes a merger, restructuring, acquisition, or transfer of assets, relevant information may be transferred as permitted by applicable law.

With Your Consent

We may share information for other purposes where you have provided consent or where another lawful basis permits the disclosure.

We do not sell personal information to third parties in exchange for money.

Marketing Communications

We may contact you about our travel packages, promotional offers, and related services where permitted by applicable law.

Where prior consent is required, we will obtain it before sending marketing communications. You may opt out of marketing emails or other marketing communications by following the instructions provided in the message or contacting us directly.

Opting out of marketing communications does not prevent us from sending essential messages related to an existing booking or service request.

Data Retention

We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy, including providing services, responding to enquiries, maintaining business records, resolving disputes, and complying with legal obligations.

The retention period may vary depending on the type of information and the reason it was collected.

Analytics and advertising data may be retained according to the applicable settings and retention policies of the relevant platforms.

When information is no longer required, we will take reasonable steps to delete, anonymise, or securely dispose of it, subject to applicable legal requirements.

Transfer of Personal Information

Our service providers may process information on servers located outside your state or country. As a result, your information may be transferred to jurisdictions with different data protection laws.

Where required by applicable law, we will take appropriate steps to ensure that such transfers are protected by suitable safeguards.

Data Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.

However, no method of internet transmission or electronic storage is completely secure. We cannot guarantee absolute security, but we will take reasonable steps to protect the information entrusted to us.

Your Privacy Rights and Choices

Depending on applicable law, you may have the right to:

• Request access to your personal information
• Request correction of inaccurate information
• Request deletion of personal information
• Withdraw consent where processing is based on consent
• Object to or restrict certain processing activities
• Opt out of marketing communications
• Manage cookie and advertising preferences

To exercise these rights, please contact us using the details provided in the Contact Us section.

You may also manage cookies through your browser settings and advertising preferences through the relevant third-party platforms.

Some information may need to be retained where required by law or necessary to establish, exercise, or defend legal claims.

Children's Privacy

Our website is not intended to collect personal information from children without appropriate authorisation where required by law.

If you believe a child has provided personal information to us inappropriately, please contact us so that we can review the matter and take appropriate action.

Third-Party Websites

Our website may contain links to third-party websites or services. We do not control those websites and are not responsible for their content, privacy practices, or security.

We encourage you to review the privacy policies of third-party websites before sharing personal information with them.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, website technologies, advertising tools, or legal requirements.

Any changes will be published on this page along with an updated revision date. We encourage you to review this page periodically.

Contact Us

If you have questions about this Privacy Policy, our use of cookies, analytics tracking, advertising technologies, or your personal information, please contact us:

GR Tours & Travels Madurai

• Email: grtourtaxi@gmail.com
• Phone: +91 9842552319
• Contact page: https://grtourstravels.com/contact.php
• Address: W (E), Red Rose Nagar, Plot No. 47, Anna Medu, Tiruppalai, Madurai, Tamil Nadu 625014.

We will review and respond to privacy-related requests in accordance with applicable law.